LEXICON Vegas 2021 Agenda
Modules • Thursday, May 13
Agency Marketing
Agency marketing is a plethora of general marketing strategies used by agencies to bring awareness to different brands and services and products of each brand.
Content & Influencer Marketing
Utilizing your personal brand, if popular, to drive sales and increase volume for a specific product. Content is what is created to showcase or influence a following for a product.
Digital Marketing & Media Buys
Marketing of products and services through digital platforms and items, such as the internet, mobile phones, computers, video, audio, etc.
Web & SEO
Web is a space with a plethora of pages that include detailed service, product, and contact information for a brand or organization. SEO is the placement of an organization's website through a search engine in order to increase visibility and drive traffic to a given digital destination.
Modules • Friday, May 14
Financial & Business Management
Planning, organizing, directing and controlling the utilization of funds and the structure of the organization.
Media Relations
When an organization works with media to positively and credibly inform the public of its mission, policies, and practices.
Philanthropy
Organizations that focus on promoting the welfare of others without the purpose of financial gain, also known as nonprofits or charities.
Vegas Marketing
Marketing based around Las Vegas, where 42+ million tourists visit each year.
Sponsors & Partners
LivePublisher
ReachLocal
SKC Group
Vegas Logos
American Marketing Association
Better Business Bureau
JB Public Relations
Off the Strip
QLife
Small Business Administration
Tamz
