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LEXICON Vegas 2021 Agenda

Modules • Thursday, May 13

D1M4: AgencyMarketing

Agency Marketing

Agency marketing is a plethora of general marketing strategies used by agencies to bring awareness to different brands and services and products of each brand.
D1M3: ContentInfluencerMarketing

Content & Influencer Marketing

Utilizing your personal brand, if popular, to drive sales and increase volume for a specific product. Content is what is created to showcase or influence a following for a product.
D1M2: DigitalMarketingMediaBuys

Digital Marketing & Media Buys

Marketing of products and services through digital platforms and items, such as the internet, mobile phones, computers, video, audio, etc.
D1M1: Web/SEO

Web & SEO

Web is a space with a plethora of pages that include detailed service, product, and contact information for a brand or organization. SEO is the placement of an organization's website through a search engine in order to increase visibility and drive traffic to a given digital destination.

Modules • Friday, May 14

D2M5: Financial&Business

Financial & Business Management

Planning, organizing, directing and controlling the utilization of funds and the structure of the organization.
D2M6: MediaRelations

Media Relations

When an organization works with media to positively and credibly inform the public of its mission, policies, and practices.
D2M7: Philanthropy

Philanthropy

Organizations that focus on promoting the welfare of others without the purpose of financial gain, also known as nonprofits or charities.
D2M8: VegasMarketing

Vegas Marketing

Marketing based around Las Vegas, where 42+ million tourists visit each year.

Sponsors & Partners

LivePublisher

LivePublisher

ReachLocal

ReachLocal

SKC Group

SKC Group

Vegas Logos

Vegas Logos

American Marketing Association

American Marketing Association

Better Business Bureau

Better Business Bureau

JB Public Relations

JB Public Relations

Off the Strip

Off the Strip

QLife

QLife

Small Business Administration

Small Business Administration

Tamz

Tamz