Nicolli’s Vegas journey began as a promoter at Wynn Las Vegas in 2005, where he quickly learned the ropes and transitioned to a promotions manager role the following year. By 2011, he was executive director of marketing for the luxury casino-resort, managing the property’s marketing team and directing all digital marketing projects, before being promoted to senior executive director of nightlife marketing in 2016. In this position, Nicolli developed strategic placements for billboards, magazines, online banners and more, overseeing all advertising and media opportunities and directing elements of marketing for the nightlife division’s celebrity talent. During his tenure at Wynn Las Vegas, Nicolli made a monumental impact on the resort’s entertainment programs and provided the vision and guidance for some of the city’s most notable nightlife venues including Intrigue Nightclub and XS Nightclub. In 2018, Nicolli brought his expertise to another Vegas property, serving as senior vice president of creative strategy for Palms Casino Resort where he co-lead the nightlife division, overseeing talent, integrated property marketing and public relations for the department during its $620 million renovation. During his time at Palms, he led creative concept meetings and established communication plans to connect all departments, developing a cohesive and welcoming brand for customers.