Digital marketing is the utilization of digital products and platforms to advertise, bring awareness, or showcase an organization, service, or product. This includes marketing through the internet to appear on cellular devices, computers, and tablets, and other digital mediums such as TV commercials, digital billboards, etc. Media buys are the purchases of advertising space and time slots from as many media outlet companies as possible, such as a television station, newspaper, website, magazine, or blog, to display advertisement creatives in efforts to deliver relevant ads to the ideal target audience and increase conversation rates.