Module #3 (1:30pm - 3:00pm)

Content marketing is marketing focused on creating, publishing, and distributing graphics, textual information, audio, or video to a specific audience online. Influencer marketing is marketing through social media involving endorsement and product placement from individuals with a large, supportive and engaging group of followers. Often, influencers are able to persuade their followers to purchase a product or service easily which makes influencer marketing big in product businesses.