Emily Wofford | LEXICON Vegas

Emily Wofford

The Publicity Lab

Emily Wofford is owner and partner of The Publicity Lab, an integrated marketing communications and special events consulting agency. The agency represents a diverse client roster including Caesars Entertainment, Live Nation Las Vegas, SLS Las Vegas, Tyler Robinson Foundation and more. Previously she served as the Vice President of Global Marketing Communication for Aristocrat Technologies. There, she directed Aristocrat’s brand marketing and commercial communication strategies across the company’s global Class III business including North and South America, EMEA, Asia-Pacific, Australia and New Zealand. Prior to her role at Aristocrat, Emily served as Vice President of Corporate Communication for Caesars Entertainment. In that role, she led the company’s external communication and messaging development. Previous to her role in corporate communication, Emily served as the Vice President of Corporate Public Relations leading the company-wide consumer PR strategy. Emily started at Caesars as the Regional Director of Public Relations for the corporation’s nine Las Vegas resorts, leading strategic communication planning for entertainment and development projects including the successful launch of Britney Spears’ first residency show and the launch of the $550 million High Roller observation wheel and The LINQ Promenade. Previous to joining Caesars, Emily promoted the destination of Las Vegas on behalf of the city’s Convention and Visitors Authority (LVCVA) in her role at the integrated marketing agency, R&R Partners. She has also held marketing communication roles in industries as diverse as academic healthcare, aerospace and non-profit brand management. Emily began her career as a broadcast journalist. She is a graduate of Loyola University Chicago.

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