Joel Libava

The Franchise King

The Franchise King®, Joel Libava, is the author of "Become a Franchise Owner!' (Wiley) and "The Definitive Guide to Franchise Research." He's a prolific writer who has written over 2,000 articles on franchising, which have been featured on The New York Times website, Entrepreneur®, Fortune®, Small Business Trends,, Franchise Direct and others. In addition, for the past 8 years, he's been writing a monthly article for the U.S. Small Business Administration's Industry Word blog (and still does). His brand (and rather straightforward style) is well known (and not always liked) in the franchise industry, especially since he has no problem calling out franchisors who aren't ethical or who are just plain lousy.