Lynn Wetzel is Marketing Director at Kirvin Doak Communications (KDC), where she leads the strategic
advertising, branding and digital efforts for sectors including government, non-profit and gaming. She
directed the marketing launch of HyperX Esports Arena at Luxor, and currently leads the statewide
marketing efforts for the Department of Public Safety’s Zero Fatalities program, including public/private
Prior to KDC, Lynn launched the Global Strategic Marketing division for International Game Technology
(IGT), overseeing go-to-market strategy for premium licensed games in markets around the globe. In
that role she championed the development of the first iOS app for the company, implemented an
enterprise Salesforce/Marketo CRM solution and led the branding of the skill game category.