Matt Seltzer is the owner and lead consultant at S2 Research, a Las Vegas-based market research and strategy consulting firm. A life-long marketer, Matt started his career conducting market research for one of the most decorated ad agencies in the western US. He continued to maintain a steady freelance research career while simultaneously pursuing more direct marketing opportunities and teaching college marketing courses. Matt has overseen research and marketing projects at ad agencies and individual brands across travel and tourism, gaming, hospitality, consumer goods and services, for-profit education and commercial real estate. He holds degrees and certifications in marketing, organizational psychology, data analysis and data visualization. Throughout his successful career, he has managed award-winning campaigns of almost every marketing discipline, from cutting-edge advertising, to inspiring public relations, to engaging social media and targeted digital – all while rooting his strategies, messaging and tactical organization in deep, meaningful insights.